Andrey Medvedev, Wolfgang Amann
How multinationals create value in Russia
Hardcover Oktober 2017
258 Seiten | ca. 14,8 x 21,0 cm
ISBN: 978-3-96014-358-1
How multinationals create value in Russia
Hardcover Oktober 2017
258 Seiten | ca. 14,8 x 21,0 cm
ISBN: 978-3-96014-358-1
Russia offers tremendous opportunities either for value creation within Russia, or with Russia as part of an integrated international value chain. This book outlines how to better understand Russia as a business environment and how to structure such value creation activities. It also clarifies that the business case for such solutions has to be built and fine-tuned over time and cannot merely be found. Several mini-case studies illustrate the conceptual foundations of this book in action.
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